RatePlug is an automated marketing program that enables agents and lenders to combine their strengths in the pursuit of increased sales. Agents can choose the lenders they currently work with, and lenders provide accurate mortgage payment information which displays conveniently within the property listing, building trust between consumer, agent, and lender. RatePlug also lets the Agent know if their listings are eligible for special financing programs such as FHA, VA, or USDA, which can increase the pool of buyers.
Consumers can view in-depth payment details, customize the mortgage data to explore different “what-if” scenarios, and apply for preapproval with lenders. Lenders can use their own data to generate impressive flyers for increased awareness of property data and mortgage payment scenarios.
Research shows that agents who use RatePlug sell homes faster because they provide buyers up front with the mortgage information that they want to see when searching for a home. There is no additional cost for CRMLS users to benefit from this program.